By Goran Svensson
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When it comes to the journal criteria, the Research and journal criteria 463 EBR 18,6 464 top journals in marketing also tend to be dominated by narrow concerns of research rather than broad ones (Rosenstreich and Wooliscroft, 2005; Svensson, 2005, 2006). The skewed distribution of reviewed research and journal criteria may reinforce the rigidity and lack of innovativeness of the marketing discipline. The evolutionary speed of the discipline may be reduced or at worst it may enter a dead end, therefore, the authors contend that there are a number of serious concerns to be addressed in the future review of the top journals in marketing.
137-42. , Brinn, T. and Pendlebury, M. (1996), “Journal evaluation methodologies: a balanced response”, Omega: International Journal of Management Science, Vol. 24 No. 5, pp. 607-12. T. (1991), “Ranking journals in library and information science: a comparison of perceptual and citation-based measures”, College and Research Libraries, Vol. 52 No. 1, pp. 24-37. H. R. (1987), “Marketing journal hierarchies: faculty perceptions, 1986-1987”, Journal of the Academy of Marketing Science, Vol. 15 No. 2, pp.
1997; Kim, 1991). One of the concerns addressed is underpinned by the citation frequency of articles, such as the citation index (Baumgartner and Pieters, 2003; Jobber and Simpson, 1988). The other is based upon the perception of journals, in terms of their reputation and prestige (Browne and Becker, 1991; Luke and Doke, 1987). There have also been other less frequent concerns addressed. For example, Polonsky et al. (1999) discuss an alternative concern of marketing journals referred to as the journal’s accessibility.
Academic Journals and Academic Publishing by Goran Svensson