By Susan Sweeney CA
An expanding quantity ofВ real property purchasers and are making the net their first vacation spot, soВ getting extra of them to forestall at an agencyвЂ™s or person agentвЂ™s website can suggest millions of bucks in commissions. The confirmed electronic mail, linking, and web advertising innovations supplied increases preliminary customer site visitors to any actual property site and hold purchasers and returning repeatedly. furthermore, genuine property brokers and workplace managers can use the templates, checklists, and varieties incorporated to make their site an incredible and powerful promoting software.
Read or Download 101 Ways to Promote Your Real Estate Web Site: Filled with Proven Internet Marketing Tips, Tools, and Techniques to Draw Real Estate Buyers and Sellers to Your Site (101 Ways series PDF
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Additional resources for 101 Ways to Promote Your Real Estate Web Site: Filled with Proven Internet Marketing Tips, Tools, and Techniques to Draw Real Estate Buyers and Sellers to Your Site (101 Ways series
Logos, corporate colors, and other marketing collateral associated with your company should all be consistent. Choose your background and font colors carefully. You want to provide a pleasant viewing experience for your visitors, so be sure to use backgrounds that are not too busy and don’t obscure your text. Only certain colors show up properly on certain backgrounds. A light background with dark text is easiest on the eyes, which is why most sites these days opt for a clear white background. Use the default colors for links whenever possible.
Google is always looking for sites that are updated on a regular basis. The more frequently you update your site, the more frequently Googles spiders will visit your site. Designing Your Site to Be Search Engine Friendly • 27 Links from directories. , Looksmart, DMOZ, and About provide a link to your site. Most of the search engines are giving heavy weighting to link popularity— that is, the number of links to your site from other sites on the Internet. The search engines are getting very sophisticated in the weighting of link popularity, with the search engines giving extra points for link relevancy—that is, how high the site with the link to your site would rank for the same keyword.
Almost 80 percent of Web users merely scan online text as opposed to actually reading it. Make your key points quickly and succinctly, and use lots of bulleted lists, headers, and horizontal rules to create visual breaks in the content. This helps keep visitors interested enough to read the information on your site. If they are faced with huge blocks of text, most visitors are overwhelmed by the quantity of the information and either are too intimidated to read your message or do not want to spend the amount of time it will take to read your message.
101 Ways to Promote Your Real Estate Web Site: Filled with Proven Internet Marketing Tips, Tools, and Techniques to Draw Real Estate Buyers and Sellers to Your Site (101 Ways series by Susan Sweeney CA